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Toys for Tots kicks off a new holiday season

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Posted: Wednesday, December 8, 2010 9:23 am

The Toys for Tots campaign is in full swing collecting much needed toys that will bring the spirit of the holidays to children who otherwise would not receive toys. The need this year is just as great as ever.

The goal is to collect new, unwrapped toys each year and to deliver to less fortunate children – through new toy donations, a message of hope will assist them in becoming responsible, productive and patriotic citizens.

From 1991 to 2005, the Marine Toys for Tots Foundation supplemented local toy collections with 64.5 million toys valued at $344 million. Concurrently, the Foundation provided over $3.9 million worth of promotion and support materials, which enable local Toys for Tots coordinators to conduct more effective local campaigns. Today, there are nearly 20,000 Marines, Marine Corps League members, veteran Marines and volunteers involved in annual campaigns.

During the campaign, which runs through Dec. 20, new, unwrapped toys are being collected at locations such as Toys“R”Us and Babies“R”Us stores across the U.S. Cash donations will be accepted through Christmas Eve at all Toys“R”Us, Babies“R”Us and Toys“R”Us Express stores nationwide and online at Cash donations can be made in any increment from $1 upwards. All cash contributions are tax deductible. If you donate online, you will receive a thank you E-mail that can serve as a tax receipt. If you donate at a store, your register receipt will serve as a record for tax purposes.

Again this year NBA star, Shaquille O’Neal, is helping out the Toys for Tots efforts. Shaq-A-Claus is his holiday alter-ego and he serves as the national spokesperson for the Toys“R”Us, Inc. Toys for Tots campaign. Since joining the NBA 16 years ago, O’Neal has given back to local communities nationwide by purchasing toys at various

Toys“R”Us locations across the country and donating them to children in need during the holidays.

In 2010, Toys“R”Us, Inc. and O’Neal are again partnering to support the Marine Toys for Tots Foundation in an effort to bring smiles to the faces of millions of children across the country who may not receive a toy on Christmas morning. This year Toys“R”Us, Babies“R”Us and Toys“R”Us Express stores across the country are asking guests to “Join Shaq. Give Back.”

To learn more about Toys for Tots history, find toy drop-off locations in your area or to make a monetary donation online, visit">

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